Link shortener with analytics allows you to measure how well your links work in more effective way for business people, marketers and content creators. When you shorten a long URL and then track clicks, location, device and sources of referral traffic, you get useful information that will help you to optimize your marketing strategy. Using Google Analytics URL shortener, you can take it one step further as now you can effectively track and evaluate your campaign performances. Use link data with analytics and find out what works better for you.