Madhappy is a Los Angeles-based fashion brand that has integrated mental health advocacy into its core mission. Founded in 2017, the brand aims to foster optimism and open conversations about mental well-being through its apparel, events, and partnerships.
The Madhappy Foundation
Established in 2020, The Madhappy Foundation is a 501(c)(3) non-profit organization dedicated to improving global mental health. The foundation allocates 1% of Madhappy’s net sales to support mental health initiatives, including funding research, raising awareness, and partnering with organizations such as The JED Foundation, Child Mind Institute, and the University of Pennsylvania’s Positive Psychology Center.
The Local Optimist
Beyond fashion, Madhappy Hoodie promotes mental health awareness through "The Local Optimist," an online platform featuring articles, personal stories, and expert advice on mental health topics. This initiative aims to create a supportive community and encourage open discussions about mental well-being.
Collaborations and Events
Madhappy collaborates with various mental health organizations to raise awareness and funds. Notable partnerships include:
The JED Foundation: In 2020, Madhappy released a collection of sweatshirts with The JED Foundation to raise awareness about the mental health impact of COVID-19.
Happy Not Perfect: A mindfulness app offering guided meditations and mental health resources.
Vanderbilt University Medical Center: The Madhappy Foundation established a pediatric psychiatric fund to develop a childhood anxiety screener.
Additionally, Madhappy Jacket hosts pop-up events in cities like Los Angeles, New York City, and Miami, featuring wellness activities such as yoga, meditation, and mental health discussion panels.
Product Collections
Madhappy's product lines often feature designs that promote mental health awareness. Collections like "The Open Dialogue Collection" include graphic tees and crewnecks with messages encouraging open conversations about mental health.
Community Engagement
The brand emphasizes inclusivity and community engagement, aiming to create a space where individuals can share their mental health experiences and support one another. Through its initiatives, Madhappy strives to reduce stigma and promote a culture of openness regarding mental well-being.
In summary, Mad Happy combines fashion with mental health advocacy, using its platform to raise awareness, provide resources, and foster a supportive community for individuals facing mental health challenges.
